BR Dizayn Board President Bora Mehmet Osmalı indicates that they will manufacture 120 thousand built-in hobs by the end of this year...

BR Dizayn to Produce 120,000 Built-in Hobs in 2021

BR Dizayn Board President Bora Mehmet Osmalı indicates that they will manufacture 120 thousand built-in hobs by the end of this year, they aim at producing 160 thousand built-in hobs in 2022, and they will invest in 18,000 square meters of additional production plant in 2023.

Home Appliances Turkey Suppliers Magazine: Could you introduce yourself briefly?

Bora Mehmet Osmalı: I was born in Eskisehir in 1980, I am married. Since 2011, I have been the Board President of our two group companies, which are our family companies. Besides, I am the Board President of Eskisehir Young Entrepreneurs Executive.

I am a member of DEIK Spain Business Council and DEIK Italy Business Council. By developing the vision of our company, which I took over from my father and uncle, with the new product design and investments in the import operations field; I set out with the aim to let our company Boraçelik become a world brand in the design and production of ceramics display stands and showroom equipment; and let our group company BR Dizayn, operating in the white goods sector, become a leading manufacturer in the field of built-in hobs production.

Home Appliances Turkey Suppliers Magazine:  Could you give information about the history of BR Dizayn?

Bora Mehmet Osmalı: Boraçelik and BR Dizayn started production in Eskişehir Organized Industrial Zone with metal sheet processing activities in 1997. Moving forward to become a world brand in the field of ceramic display and showroom stand production, Boraçelik, a member of DEIK, gradually develops the export potential with the showroom and warehouses established in Italy and Spain. On the other hand, our group company BR Dizayn conducted the production of gas distribution systems for the leading white goods manufacturers in Turkey until 2019. Incorporating metal processing and shaping activities, the company has continued its activities as a built-in hobs OEM manufacturer since 2019. BR Dizayn successfully manufactures 26 types of built-in hobs distinguished by their elegance compared to their competitors and differ from their counterparts in the market with their aesthetic design in accordance with the principles of safety, aesthetics and fully meeting the customer demands with 102 employees in 12,000 square meters of factory manufacturing area. Completing 2021 with the manufacturing of 120,000 built-in hobs, BR Dizayn aims at producing 160,000 built-in hobs in 2022.

Home Appliances Turkey Suppliers Magazine:  What are the product groups and products you manufacture in white goods?

Bora Mehmet Osmalı: Our product groups include 30 cm, 45 cm, 70 cm, 75 cm, 90 cm and 92 cm sizes of stainless steel, enamel, glass gas-fired built-in hobs, Ceran hybrid built-in hobs and electric built-in hobs.

Home Appliances Turkey Suppliers Magazine:  What are the capabilities that make BR Dizayn preferable in its sector?

Bora Mehmet Osmalı: Thanks to the visually specific modeled surface moulds, BR Dizayn is able to offer customer-oriented design to each customer, together with the product system that is suitable for each market.

Home Appliances Turkey Suppliers Magazine:  How was 2020 for your company? How has the pandemic affected you? Have you received new projects during this period?

Bora Mehmet Osmalı: Although we had a short recession in 2020 due to the pandemic, our company took the measures quickly, especially after the second quarter, and reached the level we planned in production shipment performance.

Home Appliances Turkey Suppliers Magazine:  Could you evaluate the first 6 months of 2021? What are your goals for the end of the year? How do you expect this year to be compared to 2020?

Bora Mehmet Osmalı: The raw material crisis that emerged towards the end of 2020 started to show its effects on product costs, especially in the first two quarters of the year. Our company was seriously affected by the raw material price increases. Although these increases have led to an increase in our product prices, there has been a significant increase in our export capacity and customer portfolio in parallel. The period of 2020 and until the second quarter of 2021 is the process of integrating the new generation built-in hobs, which we call VARIO, into the world market. Although we have faced various difficulties in this process, the increase in the demand for our products day by day gives us the hope that our designs are adequate and fully meet customer expectations, and motivates us to develop new concept products.

Home Appliances Turkey Suppliers Magazine:  Do you have studies and investments on digitalization and Industry 4.0?

Bora Mehmet Osmalı: Regarding digitalization, our company has a digitalization project supported by KOSGEB. The project is expected to be fully implemented in the last quarter of 2021.

Home Appliances Turkey Suppliers Magazine:  Could you inform us about your R&D and product development activities?

Bora Mehmet Osmalı: As BR Dizayn, our design development activities have been continuing intensively for the last 2 years. In this context, our projects continue within the scope of the Design Center. In 2023, leading products that catch the age with their integration into our product families will be launched on the market.

Home Appliances Turkey Suppliers Magazine:  What awaits the white goods industry in the near future? What kind of development and change do you foresee? As a company, how have you prepared for this development and change?

Bora Mehmet Osmalı: Smart technologies are expected to dominate the market in the coming years. Especially with the applications on the Android or IOS platforms, the new generation white goods world will be safe, aesthetic products adapted with smart technologies. Regarding this issue, our company continues with the preparations within the scope of the Design Center projects.

Home Appliances Turkey Suppliers Magazine:  What will be your priority issues and goals in the next 5 years?

Bora Mehmet Osmalı: We plan to invest in 18,000 square meters of additional production plant in 2023. In line with this plan, enamel coating facilities and built-in hobs production lines will be established to expand the product range in white goods production. To become a white goods manufacturer that stands out in aesthetic design development, keeps up with smart technology systems and develops new generation concept products is among our priority issues and goals in the next five years.